Empirian was the project that came after the success of Mowhawk. What they make are attachments meant for skid steers with a long term plan to eventually launch their own line of skid steers. This was named and branded by me and for the art direction I wanted to give this category something it hadn't seen before, showroom floor sleek. I chose the Pegasus for for its symbolism of the human imagination beyond what's limited to the ground. A shoot for the stars approach is exactly how this client is developing the tech of these attachments.